Featured Posts
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Data Transformation Challenges in Braze: How Census Can Help
Census helps Braze users clean, enrich, and transform their data so they can immediately start using it for customer engagement.
Supercharge Intercom with Census: AI-Driven Personalization Made Simple
Use Census to improve segmentation and feed better data into the Fin AI agent from Intercom
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Product-Led Growth With Claude: Turning User Events into Customer Insights
Use product usage metrics to predict next best actions with Claude and Census GPT Columns
Welcome Avenue-sers!
Avenue joins forces with Census, offering seamless migration of syncs and support for existing Avenue customers as part of their acquisition by Clay.
Is Your Organization Ready to Implement AI? A Practical Guide
Is your organization ready for AI? Understand the data needs and where to implement first.
Supercharge Salesforce with Census AI Columns: AI-Driven Insights for Fit Scoring and Product Usage
Learn how to automate fit scoring and product usage analysis in Salesforce using AI
Data Point Costs and API Limits in Braze: How Census Can Help
Braze's unpredictable pricing can lead to scalability challenges. Census helps optimize your Data Point and API costs.
5 Expensive Mistakes I Made Building with AI (And How I Fixed Them)
Here's what I learned while implementing AI-powered data enrichment for our use cases like account fit scoring and upsell analysis