Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Product News
Census Computed Columns: Last Mile Data Transformation Made Simple
Sylvain Giuliani
13 June 2024
Computed Columns make last mile transformations easy, with or without code, while still being fully governed and observable
Product News
Census is Snowflake's Marketing Application Partner of the Year 2024
Katy Yuan
4 June 2024
Census was recognized for its unique innovations in real-time data syncing and no-code marketing activation for 130+ joint customers
Tutorials
Transforming data Before Syncing with Census Datasets
Sylvain Giuliani
29 May 2024
Transform and activate your data seamlessly with Census Datasets. Learn how to create, segment, and sync audiences across multiple platforms effortlessly.
Product News
Census Datasets: The first step toward collaborative data transformation
Sylvain Giuliani
29 May 2024
Datasets create a shared, singular view of trusted data that simplifies data exploration and modeling, helping every user reduce the stress of data management
Product News
Introducing Embedded Reverse ETL Syncs, the future of SaaS integrations
Sean Lynch
22 May 2024
The ability to embed Census's best-in-class Reverse ETL sync UI into any application helps companies share data with external customers and rapidly ship & maintain integrations
What Is an ETL Pipeline?
Satya Gadepalli
7 May 2024
Learn all about ETL pipelines and their role in data processing. Understand how they are built, how they work, and their distinction from data pipelines.
Customer Stories
Built With Census Embedded: Labelbox Becomes Data Warehouse-Native
Jeff Sloan
8 April 2024
Labelbox imports data from data warehouses 24/7 for its customers, powered by Census Embedded
Best Practices
Keeping Data Private with the Composable CDP
Sean Lynch
5 April 2024
Composing a CDP on your data warehouse benefits from richer privacy, security, and governance controls
Product News
Sync data 100x faster on Snowflake with Census Live Syncs
Sean Lynch
27 March 2024
Announcing the fastest-ever data activation on Snowflake, 100x faster and 100x cheaper than traditional Reverse ETL
Best Practices
How Retail Brands Should Implement Real-Time Data Platforms To Drive Revenue
Michele Nieberding
27 March 2024
Retail brands need to embrace a new era of customer data technology to drive the most personalized and timely engagement